Earlier we wrote about Kim Jones replacing Kris Van Assche at the helm of Dior Homme. Well now we have the first collection under the direction of Kim Jones, and it’s made a very pink splash. This first endeavor from the Dior Homme artistic director is painted in bright, bold colors—some of which can be credited to artist and designer KAWS (also sometimes known as Brian Donnelly).
The centerpiece of the debut show is the 10-meter high sculpture dominating the picture above—KAWS created a new character called BFF in his signature style but dressed up in a classic Dior suit and holding a Miss Dior perfume in his left hand on top of an effigy of his dog Bobby. There’s a lot going on there. KAWS also created his own version of Hedi Slimane’s Dior Bee, giving a more cartoonish look to the iconic design.
While this new direction for Dior Homme is definitely a departure from its roots, it still manages to retain that classic Dior love of structured fits and refined sensibility. The new pastel palette of SS19 is a welcome change from the black and red looks of SS18, and the floral and sheer elements give the collection a sense of lightness. There’s a little bit of streetwear edging in, but it’s still tastefully done.
And did we mention his opening model was Prince Nikolai of Denmark? Talk about star power.