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France Take Home The FIFA World Cup, Beating Croatia 4-2

Les Bleus do it again! They join an elite list of champions, having won twice – Brazil, Germany, Italy, Argentina, and Uruguay are the only other nations to have claimed football’s ultimate prize multiple times.

This has been an historic and exciting World Cup Final, with VAR making an impact and giving France a penalty call and breaking Croatian hearts. The scoreline belies a game that was in favor of Croatia before a fantastic set piece by Antoine Griezmann received a lucky deflection off of Croatian striker Mario Mandžukić. Captain Luka Modrić did all he could once his team went behind, orchestrating a feisty and determined Croatian side. Unfortunately it wasn’t quite enough, and most experts would agree that the side that was stronger on paper showed their quality on the pitch. Still, the Croatians showed their character, quality, and resilience throughout every single game despite falling to France. They go home without the trophy, but as heroes nonetheless.

Griezmann, Pogba, and Mbappe scored to bring France to the finish line. Rising star Mbappe wasn’t even alive the last time France won! He joins Pelé as the only teenagers to score in the World Cup final. Having this kind of prodigious talent on hand will make France the team to beat in the years to come.

World Cup Final Teams Decided: France To Face Off Against Croatia

Croatia joined France in the 2018 FIFA World Cup final by beating England 2-1 after extra time in Moscow on Wednesday. Even the average soccer fan knows just how stacked France is, but Croatia is a team that also has its fair share of superstars who have helped carry this team.

European teams have dominated this World Cup – an all-European final was assured when the final four teams ended up being Belgium, France, England, and Croatia. Even the quarter-finals were decidedly western, with only two teams (Uruguay and Brazil) competing against a field of Europeans. Out of the last eight World Cups, only two have been won by non-Euro teams – and both times it was perennial favorites Brazil who took the trophy home.

Even with this trend it’s surprising to see underdogs Croatia make their way to the final. Their population numbers only 4.2m – the smallest country to play in a World Cup final since Uruguay in 1950. They’ve endured a tough run to the final, needing penalties to get past Denmark and Russia before having to come from a goal behind to beat England in extra time. In contrast France have pretty much cruised their way to the final stages. They beat Argentina 4-3 in the last 16 in a classic encounter, eased past Uruguay with a 2-0 success in the quarter-finals, and then claimed a controlled 1-0 victory over dark horses Belgium. Their squad boasts a midfield with big names like Paul Pogba, N’Golo Kante and Blaise Matuidi – more than enough firepower to chase down and trap even Luka Modric and Ivan Rakitić. All in all it should be an absolutely massive match for any neutral to watch. We’ll be seeing history in the making.


Pirelli to Debut New Hypersoft Tire at Formula One Monaco

Pirelli, Formula One’s official tire partner, is unveiling its latest tire compound; the hypersoft. It is said to be the fastest tire in racing history, and shall be colored pink after a poll was held by Pirelli on social media. Based on F1 guidelines, each driver must use one set of hypersofts for the qualifying race and save a set of each supersoft and ultrasoft for the race. Each team then chooses the remaining 10 of 13 sets for use for the rest of the weekend as they see necessary to win. The all-new tires replace the purple ultrasoft as the softest option available.

Pirelli predicts using the hypersofts will result in 0.7 – 0.8 second faster laps in Monaco. According to Formula One, “The current qualifying lap record is 1 minute and 12.178 seconds, which was set by Kimi Raikkonen when the Ferrari driver took pole position for last year’s race.”

The hypersofts will be available for the first Grand Pix weekend in the May F1 Monaco race, and should you have a proxy to purchase, you may send your sets to your MSB Europe address.


Adidas’ NMD R1 Primeknit Arrives in Pastel Shades

Adidas’ NMD_R1 STLT Primeknit has arrived in two hues that are spring-ready. We see the slender silhouette in a soft pink with hints of “Vachetta Tan” laced throughout the upper. A salmon tone covers the rear EVA insert, adding a colorful pop to the shoe. The blue iteration has black and pink detailing but shares the same white midsole. A smoky, transparent blue outsole completes the minimal pair.

Shoppers are able to find the duo at HBX now, where each retails for $195 USD. Take a closer look below.


How to Cop the Nike Air Jordan 3 “Black Cement”

Thirty years ago, on February 7th 1988, Michael Jordan dropped 40 points in the NBA All-Star Game, earning his first All-Star MVP award in one of the most iconic and sought after Air Jordan shoes of all-time.

The Air Jordan 3 “Black Cement” originally released in 1988 before releasing again in 1994, 2001, 2008, and 2011. This year (on Michael Jordan’s birthday, no less) a remastered OG version, featuring “Nike Air” on its heel in place of the Jumpman, will release at select retailers.

The release coincides with the sneaker’s 30th anniversary, making its debut during the 1987/88 season in which Jordan won the Slam Dunk contest, All Star MVP, All-Defensive First Team and Defensive Player of the Year.

It is also the first Jordan that Tinker Hatfield designed after Peter Moore—designer of the Air Jordan 1 and 2—left Nike.

Watch for the shoe’s availability on Nike GB and use your MSB Europe address to bring it straight to your doorstep.

Adidas Finally Releasing BAPE Dame 4

Portland Trail Blazers star point guard Damian Lillard and his fourth signature sneaker with the adidas Dame 4, will take part in an exclusive BAPE collaboration.

Featured here are three variations of the silhouette rendered in “Green Camo,” “Black Camo,” and “Red Camo,” all draped in BAPE’s signature iconic camouflage pattern, in addition to the shark face logo, shark teeth graphic on the midsole and “WGM” branding along the collar.

The “Red Camo” iteration is noted to be a Friends and Family exclusive only.

The “Black Camo” and “Green Camo” BAPE Dame 4s will land online and at BAPE February 17, so make sure to ship them to your US address with My Shopping Box!

Nike React Poses Serious Challenge to Adidas Boost

Nike’s latest cushioning technology, Nike React, is the first foam cushioning of its kind to be implemented in a running shoe. The new innovation is described by Nike as 5 percent lighter and 11 percent softer than its predecessor, with 10 percent greater energy return than the Lunar Epic 2, which featured LunarLon cushioning.

Draymond Green of the NBA’s Golden State Warriors was also chosen to test the new React cushioning on-court, via a Nike React Hyperdunk 2017 Flyknit PE under Virgil Abloh’s Hyperdunk from “The Ten” series.

With a reported 17,000 miles worth of testing under its belt, in short, the Nike React technology is the lightest, softest, smoothest and most resilient foam Nike has ever delivered.

Industry competitor Adidas has gained traction on Nike in recent years due to the success of their Boost technology, which made models like the Ultra Boost and Yeezy Boost iconic in terms of comfort, but the new React cushioning should take back the market share from the Herzogenaurach-based German brand.

For those looking to cop their hands on a pair, the new Nike Epic React Flyknit will be available from February 22 on for £130 (approx. $182).

Chanel Brings Luxury to Leisure with New Sports Accessories

Chanel is working to keep you committed to your New Year’s fitness goals. After dropping some colorful (and workout-ready) sneakers yesterday, the fashion house has released a range of branded sports accessories.

The release includes a monochrome tennis racket, a paddle board with eggshell blue accents, a yoga mat and matching yoga cushions.

Shop the collection here and use wither your MSB U.S. or Europe address to ship them straight to your doorstep!

Nike Unveils The Air Max 270

Nike has officially unveiled the Air Max 270, the next silhouette in Nike’s iconic Air Max range. It’s inspired by the Air Max lineage from the early 1990’s, specifically elements of both the 1991 Air Max 180 and the Air Max 93.

The sneaker features newly-engineered zoned mesh upper for flex and breathability, a molded dual-density foam for a smooth transition from heel to forefoot, and full-volume newly-engineered Max Air unit for greater impact absorption.

Designed by the Nike Air design team, led by Senior Creative Director at Nike Sportswear Dylaan Raasch, the sleek new Nike Air Max 270 is lightweight, form-fitting, and softened for wear, while it’s described by product testers as providing a trampoline-like effect.

In addition, the silhouette’s “270” moniker is derived from the 270 degrees of visible air within its Max Air unit.

Adidas’s Futurecraft 4D Drops January 18

Adidas is finally giving its long-awaited Futurecraft 4D sneaker an official release date. On January 18, the innovative silhouette will launch in the New York City area through Consortium retailers such as KITHPacker and SNS. Crafted with Carbon’s Digital Light Synthesis technology, Primeknit upper, sock-like fit, single-component midsole, and Continental outsole, the sneaker is the German brand’s most techonologically advanced innovation thus far. Make sure to stay tuned to those store’s sites and social media, or even as a proxy to go to the physical for you and send your pair to your My Shopping Box U.S. address now.